Angie McKaig is...

Online Product Director, Canadian Living, Homemakers & That's The SpiritTranscontinental
Online strategist, director of operations and manager of multi-million dollar operational and investment budgets (for CanadianLiving.com, Homemakers.com and ThatsTheSpirit.com).
  • Working closely with sales teams, created dozens of packages and/or products for clients
  • Created and taught a Social Media / Online Customer Engagement course for both print and editorial teams - now a standard training package for an entire editorial division
  • Led an increase in traffic of 24% in 8 months via SEO as well as new social media, PR and other marketing activities
  • Worked with editorial and SEO teams to set strategic content and traffic KPIs
  • Managed and coordinated cross-functional teams (sales, print & web editorial, marketing, developers, subject matter experts) with multiple stakeholders
  • Protected EBIDTA during lean months and increased EBIDTA wherever possible by streamlining operational expenditures
  • Evangelised the user experience, privacy, customer engagement and quality of content throughout the network
CEO and PresidentPampered Media Corporation/PamperedPuppy.com
Entrepreneur, managing team of 4 employees. Solely responsible for all business development, user experience design and marketing as well as small business consulting for dozens of clients.
  • Editor-in-chief for 80+ monthly published issues: copy writing, copy editing, handing out assignments and vetting queried pieces
  • Used search engine optimization (SEO), social and PR marketing to generate traffic: 200,000 uniques/month
  • Designed, merchandised, programmed and marketed an e-commerce shopping portal with over $250,000 in sales per year
  • Increased sales for B2B clients (as much as 300%) with usability and conversion rate consulting
  • Developed and managed more than two dozen strategic partnerships
  • Created all user experience design, web design, email, marketing and advertising design for website
  • Successfully negotiated $60K+/year in direct-to-business advertising sales
Team Lead, User ExperienceMasterfile Corporation
Led a team of front-end developers in creating both client-facing and intranet web applications. Coordinated user interface projects between executive, business units, content developers, programmers and production staff.
  • Business advisor and strategist for all E-Business endeavours
  • Analyzed business needs, outlined project scope for many different internal and external web projects
  • Created wireframes for web, intranet and e-commerce projects and led presentations to executive team
  • Championed the development and use of UX processes such as personas, user testing, style guides and customer surveys
  • Optimized information architecture for all internal and external web sites
  • Coordinated Internationalization (I18N) and localization (L10N) for the web site: 33 different combinations of language and country
  • Project managed B2C email marketing campaigns
CEO and PresidentPathwaytodarkness.com
Entrepreneur, owner and administrator of the largest vampire web portal online as well as spin-off entertainment sites. Sold business to new owners in 2001.
  • Used grassroots SEM, social and PR marketing to build a base of 70,000 monthly uniques
  • Managed social community of over 3,000
WebmasterRampart Securities/Exacttrade.com
Project leadership role including supervision of contract programmers and content creators, marketing planning and usability. Created information architecture and user experience design for three distinct web sites.
Intranet DeveloperRoyal Bank
Programmed and re-engineered web applications from client-server to web-based Intranet systems including business reporting applications and DB2 data respository interfaces for development groups.
Business
Management, team leadership and motivation, P&L / budget management, entrepreneurial, hiring and training, product development, product management, determining business needs and project scope, market and competitive analysis, working with cross-disciplinary teams
Marketing
Email marketing and best practices, conversion rate optimization, SEO, social networking, PR and media, campaign management, ad sales, Google Adwords, Google Adsense and Google Analytics, designing and executing contests and giveaways
User Experience
User interface and experience design, usability, wireframing, use case, site mapping and flowcharting, information architecture, personas, user surveys, style guides, visual design, web design, HTML and CSS
Content
Copy writing and copy editing, blogging, content management and policies (including copyright and privacy), creating style guides, SEO-friendly writing, headline writing, writing product reviews
Geek Cred
Adobe Photoshop, HTML, CSS, jQuery, PHP, mySQL, SQL, XML, Apache, Linux, Wordpress, Movable Type, OpenX/phpAdsNew, Microsoft Visio, CVS, Visual Source Safe, Micorosft Word, Microsoft Excel, Microsoft Office, Adobe Acrobat
Electronic Resources Committee ChairCulinary Historians of Ontario
Voting member of the Board, advisor and coordinator of all electronic activities for this nonprofit organization.

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