Angie McKaig - E-Business Consultant and Entrepreneur

How to Reduce Shopping Cart Abandonment: 10 No-Brainers

Why is it when you compile a list of such seemingly obvious and innocuous methods to increase conversions, you suddenly realize just how many retailers don't follow these practices? The statistic: "23% of shoppers will abandon when asked to register before checking out." I've heard that a million times before, yet how many sites allow guest checkout, or even better - allows the user to register MUCH LATER in the checkout process? And persistent shopping carts are, IMO, a must-have; it's horrifying how many retailers fail to implement them. I've personally changed my mind on dozens of products because two days later when I went back to finish the sale, my cart was empty.

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