Angie McKaig - E-Business Consultant and Entrepreneur

Marketing: Social Media vs Banner Advertising

Fabulous results from this study - really worth your time visiting. Unsurprisingly, the most effective ads were ones related to the content on the publisher's web site. Really? Is this still news? WHY is it so difficult for the industry/publishers to figure this out? If ads are relevant to the content on the web site, the ads can be seen as a value-add. If not, they're at best irrelevant (would you ever put any OTHER kind of irrelevant content on your web site? No? Then why devote so much ad space to it?) and at worst detracting from the content you've spent so much time creating. Hello? Common sense.

tags: advertising marketing

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