Angie McKaig - E-Business Consultant and Entrepreneur

Excellent points, particularly about segmenting your customers and the danger of having "trained" them. I'd go one step further and say that the danger of permanently devaluing your product is huge. I keep getting emails from a magazine offering me "free - over $1000 worth of advertising" on their web site, if I'll just buy a print ad from them. And they've offered it several times, to boot. Sorry, folks, but all that teaches your customers is that your web ads probably aren't worth anything in the first place, so why would they ever buy them?

tags: marketing

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