Angie McKaig - E-Business Consultant and Entrepreneur

Are Web Ads Only for Oldsters? Yahoo’s Disturbing Study.

The main content for this is unsurprising to me, having teenagers in the house - web ads viewed for "branding" purposes have limited to no value or impact on the under-40 set (and I'd bet even lower value for those who grew up with the Web). The point I found heartening was the bit directly from Yahoo itself: that 78% of the effect in sales comes from those who view ads but don't click them. This certainly follows what I have anecdotally noticed with ads I've both sold and run.

tags: advertising

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