Angie McKaig - E-Business Consultant and Entrepreneur

In a recent Alertbox, Neilsen writes: "Even though it's a bad course title, it's a good overall mnemonic to design for cavemen and their literal-minded and limited-capacity brains. After all, your paying customers are only one step out of the cave." So often, designers and web business people are horrified by the idea of designing for the lowest common denominator, feeling that it's an insult to their clients. I've just NEVER seen it that way; instead, I've always looked at it as nothing short of a miracle that, in this online world of constantly shifting interface rules, that we manage to communicate at all... why make it harder on the user if you don't have to?