Angie McKaig - E-Business Consultant and Entrepreneur

Your utility is zero. Please go away.2010.03.29

Oh, I am getting tired of frame-in-a-frame, utility or social bar, always-on extra chunky now with fewer calories whizbang gadget things that are invading my web browsing experience.

There's the Ow.ly.
And the Stumbleupon.
And this new funky link bar I'm seeing @ the foot of many other web sites these days.

You know, this was a way-cool fad back in the 90's as well. Sure, we used frames back then. Sure, we (well, not me, but my fellow 90's web-geeks did) messed up the browsing experience far more with our tricks than the new glossy slidy JS-y ones do today.

But they all end up doing the same thing. They're messing up the browsing experience. They're adding things there that (sometimes) the web site didn't intend. They're hijacking, or taking up real estate, or giving me as a dozen more things to look at and determine whether to ignore or use.

My attention is infinitely precious. I only have so much of it and unlike books on my bookshelf or items piling up to read in my RSS reader there is no way for me to go out and get more of it.

You need to get out of my way and let me get there.

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