• Don't Think Pink: What Really Makes Women Buy
  Looks like a good book. Once I get through the stack of a dozen or so business books littering my desk, I'm picking this up for sure. Sigh. Never enough hours in a day.
• How to Realistically Estimate Your Market Potential
  Ah, yes, Angie McKaig, grand master of the Swag. Luckily, it's worked in my favour so far.
• Feelings Closes the Sale
  Reputation, perception, relationships, emotional branding. Yes, yes, yes.
• Business Mentors: Why Every Entrepreneur Should Have One
  They've convinced me I sorely need this. Now I need to wait until next week to find out how the heck to find one. Considering I'm already starting to act as a mentor to a few people on a part-time basis, I'd really like to have one *I* could turn to.
• Book review: Moltz's You Have To Be A Little Crazy
  This has just moved Barry's book to the top of the stack sitting on my desk (still waiting to be read).
• Conversion Rate Apathy
  Trying to explain that 2.5% is good. I know this is one of my biggest challenges in selling advertising...

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