See, I'm just so conflicted when I read stories like this one in Wired, which says:

Booth's team is developing a system that projects product information onto a wall. As a customer approaches the wall, the system senses that someone is getting closer and alters the message it projects, incorporating data about the person gleaned through facial-recognition technology. The closer the customer approaches, the more specific the information gets. Eventually, the message would focus on the actual product the person is handling.

The consumer in me is horrified, and thinking as though the backs of airplane seats aren't enough. Honestly. What's next? My sleeptime alpha waves interrupted by submliminal spam?

The marketer in me is intrigued despite myself. Really, whole new industries could spawn from this. A whole unimagined level of targeting would open up beneath our feet. And done properly, it could allow us to engage with the customer like few other technical means allow us at this point in history.

And as for the geek... well, the geek just wants to know when the chip in my brain that connects me to the 'Net is getting installed.

Is next week too soon?

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