dear business owners #2
posted 2003.11.17
Wired has another article that has me steaming:
Acxiom calls itself the premier source of addresses and phone numbers for telemarketers and mass mailers. But when it receives a list of names of people who want to get off its lists, the company considers the request to be junk mail and sends it back.
The Little Rock, Arkansas, company, which made $958 million in revenue last year from selling people's names, addresses and profiles, says it wants to hear personally from each individual who wants to opt out. That way, Acxiom can explain how fair its privacy policies are.
Companies, aren't you listening yet? If people are going to this much trouble to not hear from you, can't you come up with a better way to approach the market?
For me, the most offensive thing about this kind of scumware marketing ploys is that it assumes the customer is a sheep. I, you, distant relatives, close friend, all of us apparently, are sheep. Stupid, bland sheep who will buy anything if you put the right piece of scumware marketing in front of them at the right time.
Talk to me like a human. Yes, I know you want to sell me something. Yes, I know that's your job. Wanna keep your job? Stop treating me like an imbecile whose personal rights and privacy issues are simply barriers for which you need to find a workaround!
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