something new every day2003.09.27

I've been enjoying reading PR Fuel, a new blog by a journalist who deals in the PR world every single day. Silverman's got some interesting things to say. Never a bad idea to know how to play well with the media, particularly when you're running a company.

For example, he gives up the best day for publicity:

What mesmerizes me though is when companies put out a positive press release on a Friday afternoon. It's like they're screaming, "Ignore me!" I wouldn't put out a positive press release later than 3:00 PM EST/EDT on Thursday if I wanted any coverage.

Sure, these ideas are probably more valuable for the big companies, but hey. It can't hurt.

PR Fuel also helpfully pointed me to marketing/PR blogs Marketing Wonk and PR Opinions and resource site Online Public Relations.

Expert advice and information is one of the top three reasons why I Love The Internet. :)

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