Excerpted from Harvard Business School's Why Vision Matters More Than Ever:

“Visions need to challenge people, evoke a feeling that draws people towards wanting to be a part of something quite special. When a vision is framed as something that is achievable within a set amount of years, then it falls into the terrain of a strategic plan.

“Typically, visions are not far-reaching enough, not big enough. Often, a vision is so generic that people cannot latch onto it, they can't feel it in their heart and gut. And even when there's a good vision, it's guaranteed to fail miserably if senior management doesn't walk the talk.”

Yes. Why is it that this seems so very very basic and yet so few people get it?

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